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    Content Marketing: 5 Tips For Professionals To Learn How To Write Articles

    Content Marketing: 5 Tips For Professionals To Learn How To Write Articles

    How can a specialist learn to write articles to be sent directly to the media without long edits and revisions?

    It’s hard to develop some unique tips, but you can explain professional terms in clear language and reflect your approach to the task.

    With practice comes an understanding of the target audience’s needs and, consequently, confidence in your abilities.

    Don’t try to create a masterpiece

    It is an appeal to aspiring authors – please do not try to create a masterpiece that will be applauded by market professionals if before you wrote only short posts on social networks. Serious scope demoralizes and drives you into a situation where you sit in contemplation in front of a blank sheet of paper for several hours.

    It’s better to start with simple stories, where the structure is drawn out by itself. A specialist who discovers an author’s talent can write an instruction manual for a tool or list the services an entrepreneur needs to promote his business in the early stages. You should also follow the professional authors and learn from their experiences. Numerous websites on the Internet, such as, publish interesting posts from talented experts. Moreover, tell about the development of the project or the benefits of a particular product: why and who needs it, how to use it properly, when it comes in handy, and why it costs so much.

    Get rid of the fear of a blank slate

    To begin with, the author must get rid of the fear that can make for a long time to refuse to start writing articles. It is better to succumb to the stream of consciousness and freely transfer thoughts on paper – with grammatical and spelling errors, without titles and clarifications, than to spend hours trying to develop an excellent title for an article. From this information, you extract the main thing, distribute sentences to paragraphs, consider the existing structure from the task setter, and move on to the filling.

    Most professionals in the early stages make typical mistakes, which they do not notice due to a lack of experience. Such flaws cannot be called a problem or neglect of the task, and even more an indicator of unprofessionalism, because correctly conveying your knowledge to your readers is a different skill, which appears with regular practice. But if you know in advance about writing errors, they can be avoided.

    A clear mission statement for writing an article

    For all writers without exception, and for beginners, even more so, a clear statement of task is essential. And this is the task of an expert in charge of a systematic approach to publications and media communication. Of course, the initiative of employees is welcomed and encouraged, but let’s be realistic – these are isolated cases because colleagues have specialized responsibilities.

    Don’t be afraid of biased evaluations

    I have not met specialists who, without experience and practice, can immediately write exciting material that does not require significant edits and corrections. Mostly they start with small notes and comments to get their hands on it and identify the audience’s needs.

    It would help if you were not afraid of repetition with a topic, criticism from colleagues with a different opinion, and negative comments-you won’t be able to avoid it. Prepare yourself for the biased evaluation of some readers, and there will be one, so you don’t get into useless arguments with personalities.

    He who does nothing makes no mistakes – put aside your doubts and go to popular publications with many views, likes, readers, and positive feedback.

    And lastly, below are 10 valuable recommendations for the aspiring author

    1. The article should be addressed to a potential client, experienced or novice professionals, and partners.
    2. Information in brackets = unimportant information the author wanted to remove but didn’t. Replace it with a dash colon, or start a separate sentence.
    3. Use no more than six lines in a paragraph. It’s a better way to digest the text. If eight is acceptable, the rest should be divided into two paragraphs or more.
    4. Avoid frequent use of the word “may,” showing the author’s insecurity. Why would anyone read an article and listen to advice, if even an expert doubts?
    5. Do not repeat the exact root words in the same or neighboring sentences. Exceptions are technical wording, professional terms, established turns, and names.
    6. The introductory word can be removed, especially at the beginning of the sentence, if the meaning remains the same.
    7. Avoid generalizations and bold statements – “everyone does it,” “every entrepreneur thinks so.”
    8. Use the superlative degree only in extreme cases – “the greatest,” “the most important,” “the greatest.”
    9. Don’t talk to yourself, for example, “And how will you solve this problem? With a new tool, of course.”
    10. Support the facts with references to the source. Otherwise, questions hang in the air – “Who said?”, “Why so decided?

     Final Thoughts

    So, you no longer have to guess how to write an article that will impress your readers. Regardless of your topic or whether you opt to write it yourself, you’ll be able to generate an engaging and informative post that will appeal to a wide variety of audiences.

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    Content Marketing: 5…

    by Paul Tinsley Time to read this article: 11 min