Reasons Why The Organic Soap Market Is Growing So Quickly
Most product markets undergo surprising growth spurts, but the growth of the organic soap market in the last couple of years has been truly stunning.
It’s always been a market with serious promise, but the projected uptick of 35 percent by 2024 has taken even some experienced market analysts by surprise.
There are several reasons for it, and to some extent, they’re connected. Some are unexpected, while others have been anticipated for some time, so let’s do a deeper dive into this market to find out why the organic soap market is growing quickly.
To a large extent, the growth spurt has been triggered by Covid-19, which has changed the buying habits of soap purchasers. Specifically, the pandemic accelerated the preference toward organic soaps, largely because consumers were able to look more closely at the products they were buying.
That examination led to a greater awareness of just how much damage the ingredients in commercial soaps were capable of causing. The specific culprits were synthetic ingredients like sulfates and parabens, which can produce severe allergic reactions and even damage skin extensively in the process.
On the organic side, consumers have also been gaining a greater awareness of the benefits provided by natural oils in mild soap products.
These include coconut, jojoba, and hemp seed, along with other similar oils that have the ability to clean pores and make skin more healthy from the inside out. But it isn’t just the awareness of these ingredients that have been increasing. Manufacturers themselves have been including more and more natural oils and organic compounds in the soaps they’re producing, and consumers have been discovering the benefits first-hand.
Some of these benefits are surprising, to say the least. They can help with conditions like acne, eczema, and other similar conditions, and before these oils and other organic products were available consumers had little or no knowledge of what they could do.
The move toward organic soaps has also gone hand in hand with a movement toward organic products in general and a lifestyle based on purchasing and using them. Manufacturers have known for some time that promoting products as organic is a sound marketing strategy, and the increasing level of general knowledge about the benefits of organic products has led them to increase this kind of advertising.
An Increasingly Common for Beauty Boxes
Another factor that’s helped fuel the rise of organic soaps has been a shift in selling strategies that have changed the way these products are presented.
Organic soaps are often packaged together as part of so-called “beauty boxes” that contain safer, less harmful makeup products that are also touted as organic. But women aren’t the only consumers who are helping to drive the organic soap trend. Mane are becoming buyers, too, and they’re also being purchased for babies as part of a gentler skincare regimen, and some soap companies have even gone so far as to sell plant-based product lines in which the majority of the ingredients are organic.
The DIY Factor
There’s also a significant DIY trend when it comes to organic soaps. Many consumers have discovered that these soaps can be made at home, especially with the extra time they’re spending there due to pandemic restrictions. Indeed, some have even started profitable businesses making organic soaps.
The numbers on this particular aspect of organic soap are harder to tabulate, of course, and it will take more time to learn if this particular trend is sustainable. But the number of small businesses, forums, and groups dedicated to making organic soaps is definitely mushrooming, and that growth seems unlikely to slow down any time soon.
A More Competitive Market
That same interest in organic soaps from consumers is also driving the market as a whole to become more competitive. For many of the major players, there wasn’t enough interest in organic soap to justify entire product lines, but that’s changed completely, and you’d be hard-pressed now to find any big company that doesn’t at least have some kind of offering when it comes to organic soaps.
Expect the competition to become even more fierce as the interest in organic soaps continues to grow. There will be more products available, and while some will fail, many will succeed as niches are developed and knowledge of the organic soap market continues to grow.
This will keep pricing competitive, too, which is good news for consumers who want to reap the benefits offered by organic soap.