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Red Vines Celebrates National Licorice Day, Unveils Their California Collection and Tour

The first-time-ever package of seven different licorice pieces will showcase the taste-bud-tantalizing treats on its Red Vines Made in California Tour.

National Licorice Day is Wednesday, April 12, 2017 and to celebrate, the American Licorice Company has created the Red Vines® California Collection®. The Red Vines Made in California Tour will kick off on April 12 in San Francisco and visit the Santa Cruz area, Ventura, Los Angeles, Orange County, and end with a three-day experiential display at the Stagecoach Country Music Festival in Indio.

The tour will feature an elaborate Red Vines California-themed exhibit, including a customized Volkswagen Van as the centerpiece from which Red Vines ambassadors will distribute complimentary samples of the California Collection, coupons and other promotional items.

The Red Vines® California Collection® is an assortment of seven classic licorice pieces, which include Black Licorice Twists, Original Red® Twists, Black Licorice Bites, Original Red® Bites, Super Ropes®, Original Red® Bars, and Superstrings® candy.

“Red Vines candy has been made in California for over 90 years,” explained Ingrid Barrientos, assistant brand manager, Red Vines. “We created the California Collection to share our heritage of quality and flavor with our loyal fans in a one-of-a-kind package that captures the essence of the California mindset. Launching the collection with a California tour gives us the opportunity to meet our fans face-to-face and celebrate the California lifestyle that has helped to make Red Vines the best-selling licorice in the West.”

The Red Vines Made in California Tour Schedule

Wednesday, April 12:  National Licorice Day                           
 Pier 39 – Beach Street and The Embarcadero
 San Francisco, CA  94133
 10:00 AM -3:00 PM
 Giants Stadium
 24 Willie Mays Plaza
 San Francisco, CA 94107
 4:30 PM – 8:00 PM
Thursday, April 13:  SOMA StrEat Food Park
 428 11th Street
 San Francisco, CA  94103
 11:00 AM – 3:00 PM
Friday, April 14  Capitola Mall
 1855 41st Avenue
 Capitola, CA 95010
 11:00 AM – 3:00 PM
Saturday, April 15:  Capitola Mall
 1855 41st Avenue
 Capitola, CA 95010
 11:00 AM – 3:00 PM
Monday, April 17:  Santa Barbara – Bike Path
 Beach Parking Lot at State Street and Halifax
 11:00 AM – 12:00 PM
Wednesday, April 19:  Ventura County Swap Meet
 10 Harbor Blvd.
 Ventura, CA 93001                                                       
 7:00 AM – 2:00 PM
Thursday, April 20:  Ventura- Harbor Village
 583 Spinnaker Drive
 Ventura, CA 93001
 11:00 AM – 3:00 PM
Friday, April 21:  TwoHey’s Diner
 1224 N. Atlantic Blvd.
 Alhambra, Ca 91801
 11:30 AM – 2:00 PM
Saturday, April 22:  Orange County Wine Fest
 Lantern Bay Park
 Dana Point, CA 92629
 12:00 PM – 4:00 PM
Sunday, April 23:  Los Angeles Smorgasburg
 785 Bay Street
 Los Angeles, CA 90021
 10:00 AM – 4:00 PM
Friday, April 28
Sunday April 30:  Stagecoach Country Music Festival
 Empire Polo Club
 Indio, CA
 12:00 PM – 6:00 PM

About Red Vines®

Red Vines® candy, manufactured in Union City, California, is the deliciously rewarding treat that has been making special moments even sweeter for generations. Always fat-free, kosher-certified, and made without preservatives, the Red Vines® brand delivers exceptional quality and flavor that sets us apart. To learn more about Red Vines®, please visit www.redvines.com, or @redvines on Facebook and Twitter and @redvinescandy on Instagram and Pinterest.

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