Livestreaming has become commonplace. So much so that people are creating and watching live video across multiple platforms all hours of the day and night. Some creators have turned livestreaming into a profitable business, and businesses who have realized that livestreaming is a great way to connect to and engage with their target market.
GetVokl, a company that allows for interactive podcasting across multiple platforms at one time, offers ways to grow your livestreaming business.
While hitting the live button may seem easy, it may not be enough if you want to reach more people and have an impact. Podcasters in particular are asking themselves how to adopt livestreaming to interact with their fans. GetVokl has created a solution for this and calls it interactive podcasting.
“Interactive podcasting is a great way to connect with people and to build an audience,” explains Alexander Riesenkampff, the chief executive officer of livestreaming platform GetVokl. “Those who use it to their advantage can strengthen their relationships with their loyal fans, increase audience size, as well as their earnings. Our platform has helped many people to do just that. GetVokl lets creators build a “real” community for the first time through interactive live shows.”
Livestreaming, for those who want to make an impact and build an audience, requires more than just going live and hoping all goes well. With some pre-planning, those who livestream on a regular basis can reach more people and have a bigger impact.
Here are 6 tips for making your livestreaming more engaging and lucrative.
Use multiple platforms
One of the biggest mistakes made is only livestreaming on one platform. By using an app like GetVokl, you will be able to have your livestream go across multiple platforms at the same time. This will save you the effort of trying to share it later, and give people the ability to watch you live, no matter which platform they use. At the same time, your livestream can be on Facebook, Periscope, YouTube and Twitch.
Body language counts
Pay attention to your body language when you go live. Your body language will either make people bored or can help engage and keep them interested. Consider your clothing as well, opting for solid colors so that it’s not distracting, or something that ties into what you are livestreaming about. Look people in the eye, and pay attention to your posture so you appear interested and engaged.
Have the right tools
Being a successful livestreamer requires the right tools and being always ready to go live. You should have all the things needed to do your style of livestreaming, including backup power, microphones, good backdrop, webcam, and solid internet connection. The last thing you want is have a dead battery as you are trying to livestream from an event. Make sure you don’t have any background noises, and turn off sources of interruptions like phone ringers.
In order to build and keep an audience, people need to hear from you regularly. If they don’t, you won’t have much of an impact. The most successful livestreamers broadcast regularly, so that people get used to seeing and hearing from them.
The analytics matter. Pay attention when you post your livestreaming events so that you can review the analytics after. Nail down when your audience is more active and engaged. If you learn from your research that your target market is more active online at 8 p.m., then it is best to aim for that time slot to go live, rather than at noon. This way, you will maximize your viewership and engagement.
Try and go live at least once a week and ideally at the same time to build a habit with your audience.
Many viewers would offer tips or donations to podcasters and livestreamers, but they don’t know how. Using something like the VCoin features that is within GetVokl takes care of that for you, as it allows people to make a tip or donation as the livestreaming takes place.
“We have gone to great lengths to study successful interactive podcasting and to create a platform that will help creators take their content and community to the next level,” added Riesenkampff. “To be competitive today it’s not enough to just livestream. You have to learn the tricks of the trade and be an effective livestreamer. That’s where we come in.”