New research by Canon has revealed the top 10 highest earning YouTubers in the world, highlighting how much money they make a year, per video, number of subscribers, amongst other metrics.
The research also reveals interesting data regarding the average age of the top 50 most subscribed YouTubers, as well as their gender, first language, and nationality.
The top 3 highest earning YouTubers are:
- Fernanfloo – Earning $205.8M per year, the Salvadoran gaming YouTuber is revealed as the highest earning YouTuber. He gets paid $255.9k per video, and has 35.7M subscribers.
- Like Nastya – In second position, we found the 6 year-old YouTuber Like Nastya, earning $157.2M per year. She has 51.4M subscribers, and earns 1.3M per video.
- Kids Diana Show – Another 6 year-old girl, Kids Diana Show earns $118.5M per year. She has 49.7M subscribers, and gets $822.7M per video.
To view the full list of the highest earning YouTubers and tips on how to become one, head here.
The secrets to YouTube success revealed
With some of the world’s top YouTubers earning millions a year off the back of their content, vloggers are some of the digital age’s most powerful celebrities. But, with 500 hours of video uploaded to YouTube every minute, what does it take to get noticed? And what can you learn from those at the top of their game, whether you’ve got your sights set on YouTube stardom or want to make your brand viral on the platform?
New research analyzing the profiles of the top 50 most-subscribed-to YouTubers reveals the secrets behind their YouTube success.
The viral video formula revealed that:
- The average length of the top 50 YouTubers’ most popular videos is 12 minutes and 4 seconds;
- Of the top 50 most-subscribed-to vloggers, 82% are male, and the average age is 24;
- It took the YouTubers in the top 50 an average of 4 years and 7 months to achieve their most popular video;
- Parody music videos are the most favored type of content, ranking number one most popular among many of the top vloggers’ back catalogues.
Looking to create a viral hit? Your best bet is to target a sense of humor. And if you’ve got a musical side? Even better.
Parody music videos and ‘diss tracks’ are one of the most popular types of vlogger content on YouTube, with PewDiePie’s “B**** Lasagna”, Jake Paul’s “It’s Everyday Bro,” and Logan Paul’s “The Fall of Jake Paul” ranking as the vloggers’ most successful videos to date. Time your video around the 12-minute mark, and you could be onto success.
It took the top 50 vloggers over four years years to achieve their biggest hit, with 2017 being the most successful year. On average, the top 50 most-subscribed-to YouTubers have uploaded 1,526 videos in total each.
That’s not to say aspiring vloggers should be disheartened, however, as YouTube’s child stars are proving newcomers can also make their mark. Vlad and Nikita joined the platform in just 2018, and now have the 6th most-subscribed-to YouTube vlogger channel, while Ryan’s World (age 8) holds the most popular video of all time.
Want to be the next PewDiePie? Work with kids to get 8 times more views.
This new research reveals that 28% of the top 50 most-subscribed-to YouTubers are gamers, with PewDiePie ranking first with 103 million subscribers. Although he may be one of the most widely known YouTube stars in the world, kids’ entertainment vloggers are giving him a run for his money.
By genre, kids in the top 50 have an average of 31.8 million subscribers, while gamers average 30 million. Plus, YouTube’s youngest stars’ video attract 8 times more views than top gamer content on average (1 million vs. 3.6 million).
General ‘entertainment’ is another popular genre, making up 44% of the top 50 list.
Covering personal vlogs, lifestyle themes, interviews and comedy, the vloggers in this category receive an average of 31.8 million subscribers and 7.2 million views, while style & beauty vloggers receive around 18.5 million subscribers and 4.8 million views per video.
Kids entertainment is the most lucrative genre, earning an average of $423.2k per video.
Becoming a top vlogger certainly pays off, with stars in the top 50 taking home an average of $22.7 million a year. Among them, kids are the biggest money makers, raking in the cash with kids’ entertainment content, largely including toys and light kids’ storylines. For example, the ‘kids’ YouTuber Like Nastya earns an astonishing $1.2 million per video — and she’s only six years old!
In fact, kids’ entertainment vloggers earn an average of 15 times more than gamers. While PewDiePie tops the subscriber list, he ranks at just number 6 for annual earnings. Fellow gamer Fernanfloo tops the rich list, earning an estimated $205.8 million a year for streaming video gameplay. This shows there are no limits to earning money on YouTube.
Read the full report here.