Driving organic traffic to your website to market your products or services is on every business owner’s list, but it can be a little challenging, especially for startups.
But instead of paying thousands of dollars on ads, a much cheaper alternative is to pay attention to your brand’s social media pages and to market your products or services through them, either by hiring a specialized team or taking care of it yourself.
If you’re wondering how you can use your social media pages to drive more traffic to your website and multiply your sales, here’s what you need to know.
Personalize Your Brand
Setting up social media pages for your brand or service is a great way to personalize it and give it a voice. When you upload posts on the daily, your target demographic will organically begin to flow to your pages, where you can link your website. On the other hand, many social media platforms now offer to sell directly through your page, which makes it easier for your customers to make their purchases without having to be redirected to your website. The fewer steps customers have to take to buy your product, the more likely that they actually will.
That said, a social media page helps your target audience discover you through word of mouth and sharing, especially if your page is known for unique or entertaining posts. This will also help establish a connection with your customers, seeing as they’d be more likely to reach out to you through social media than through email or customer service.
Optimize Your Website
Whatever you do with your social media page, and no matter how impressive your social media team is, you’re going to have to keep your website updated and optimized. According to the SEO wizards of SEOSorcerer.com, this will help customers easily find their way to you when they search for keywords related to what you offer or sell. This, of course, includes utilizing SEO strategies that will help up your website’s search engine ranking.
On the other hand, you’ll also want to redirect your customers to your optimized website through your social media pages. You shouldn’t only add your web address in the bio of your page. You should also share links from your website to your page regularly to make sure that your customers are aware of where they can make their purchases.
News and Internet Humor
If you really want to make an impression with your page and stand out, there’s no better way to do that than following the latest news and internet humor. Instead of wasting money on a generic sponsored ad, make sure you only sponsor posts that your audience will find amusing or interesting. This way, you’ll be able to gain organic followers and you will see your demographic consistently growing as a result.
On the other hand, you also want to avoid being redundant. Your social media page should always avoid sharing the same message more than once. If you’re managing the page yourself and you find yourself easily running out of ideas, it’s best to continue consistently posting, rather than only connecting with your audience when you have something amusing or clever to say. You could simply post surveys, ask questions, and play games with your audience for a giveaway.
Social Media Platforms
If you’re looking for social media fame for your brand, there isn’t one go-to platform where you can do that, seeing as it all depends on what you sell. If you sell anything art-related, you’ll want to work on making your Pinterest stand out. Miscellaneous services and products also thrive using Twitter as well as Facebook. And if you’re up for it, you could also offer tutorials, teasers, and any news related to your products through a YouTube channel.
Listen to Your Customers
When you’ve set up your social media pages, you’re only halfway there. As your brand grows, you’ll find that more customers will choose to reach out to you directly through your social media platforms, which is easier for you as well as them to establish a connection. Make sure that you, or your team, swiftly respond to any inquiries that you may receive through comments or private messaging.
While social media marketing sounds easier said than done, it’s one of the quickest and most effective ways to up your sales in a relatively short period of time. Hiring a social media team that specializes in viral strategies may be a hefty investment, but it’s nothing that you cannot do on your own. Keep your eye on the latest trends, and always try to keep up with the news and internet humor.