Dead Horse Branding’s Brand-Building Technique Has Been Implemented Into Joel A. Katz Music and Entertainment Business Program

After years of honing the Dead Horse Branding business model with their clients, Rick Caballo and Melissa Core-Caballo developed an all-in-house DH7 branding module for a global education system.

Dead Horse Branding’s brand-building technique has been implemented into the education system in the USA and Australia, including the Kennesaw State University’s Joel A. Katz Music and Entertainment Business program (MEBUS), which Billboard Magazine named as one of the top curriculums in the world for the fourth time.

The DH7 educational program is aimed at helping students to create a pathway from the classroom to their end career goal while studying their chosen field. Its mission is to educate students on real-life expectancies while building their strategies and brand knowledge before they graduate.

Founder of Dead Horse Branding and the DH7 Brand Building Module, Melissa Core-Caballo says, “It is so incredible to be connected with a University that is so passionate and driven to inject industry pathways and knowledge right into their curriculum. Joel A. Katz MEBUS Director Keith Perissi and Associate Director Danny Howes are education innovators. Their out of the box, and into reality style of education is a force to be reckoned with. The DH7 brand building module aligns perfectly with the Joel A. Katz MEBUS program, and we are so honored to be able to deliver and lecture our DH7 brand building module to their students.”

This program is an industry injection into the education system that spans multiple industries, including music, fashion, design, business, culinary, building, entertainment, fitness, and more. Students are taught through seven different modules: Consulting, Logo Design, Photography, Web Development, Marketing, Social Media, Publicity, and Licensing. This formula sets students up for ultimate success before graduation.

Co-Founder of Dead Horse Branding and the DH7 Brand Building Module Rick Caballo adds, “This is where you go if you not only want to learn your craft but gain inside intel in real-time. This program cares about how you operate outside of school and make money out of your craft before you even graduate. I am ecstatic that our DH7 Brand Building Module is part of this insanely savvy program.”

The Joel A. Katz Music and Entertainment Business (MEBUS) program was founded in 2010 under the Coles College of Business with the support of Katz, a leading music industry attorney. Home to Katz’s extensive memorabilia collection, which includes pieces from James Brown, Michael Jackson, Whitney Houston, and more, MEBUS offers three capstone courses in music and the entertainment business: audio production and technology, and video production and technology, and students can study in London.

“We are honored that a program as young as ours has, once again, been recognized by Billboard,” said Keith Perissi, executive director of the MEBUS program. “From the start, we have been dedicated to creating opportunities to prepare our students for careers in every facet of the entertainment industry. This recognition is an honor for our program, our university, and our program’s namesake, Joel Katz.”

The program also includes an international education experience in London, England, giving students the opportunity to explore the entertainment industry first-hand in the historic musical culture.