Two high school students launched equality brand “Loonar” during quarantine, and have received support from some of the biggest influencers.
Among celebrities supporting their project are dancers Charli D’Amelio and Addison Rae, YouTuber Emma Chamberlain, model Sommer Ray, internet stars Lil Huddy and Avani, and singer Post Malone.
Fifteen-year-old Jack Schwartz and fourteen-year-old Mateo Santamaria, two high school students, recently launched the knitwear brand Loonar. The brand represents equality for all, and features fabrics made from recycled water bottles and post-industrial cotton. The Los Angeles made collection launched in July, and was developed over Zoom, while each founder was home schooled during quarantine from the COVID-19 pandemic.
Currently, Jack Schwartz is networking (mask on!), and receiving support from some of the biggest influencers in the world who are wearing his masks, taking photos, and posting on their social media, reaching millions of people.
Influencers include Grammy-winner Post Malone (22 million in Instagram), Charli D’Amelio (29 million on Instagram, 80 million on TikTok), Addison Rae (28 million on Instagram, 56 million on TikTok), Sommer Ray (25 million on Instagram), Nessa Barrett (3.6 million on Instagram, 11.2 million on TikTok), Emma Chamberlain (10.5 million on Instagram, 9.6 million on YouTube), Bryce Hall (6.4 million on Instagram, 13.8 million on TikTok), Josh Richards (7.1 million on Instagram, 21.8 million on TikTok), Griffin Johnson (3.6 million on Instagram), Tessa Brooks (9.2 million on Instagram), Lil Huddy aka Chase Hudson from Hype House (9.3 million on Instagram, 24.8 million on TikTok), Avani (12 million on Instagram, 26.6 million on TikTok), FaZe Banks (2.8 million on Instagram, 5 million on YouTube), FaZe Adapt (2.4 million on Instagram), Kyle from the Nelk Boys (1.7 million on Instagram, 5 million on YouTube) and many others!
Loonar represents “equality for all,” from the light side to the dark side of the moon. The brand debuted with shirts, hoodies, and masks—and already sold out of most styles. The collection launched online, and already has a strong media footprint with over 38k followers on Instagram, over 3 million likes on TikTok and over 16.4 million views!
“It was important to us to create a brand that represents equality, has dope styles, and also is socially conscious,” says co-founder Jack Schwartz. “By using recycled components verses new fibers, we hope to minimize our ecological footprint. We had to turn being quarantined at home into something positive.”