Louis Vuitton Revealed As America’s Favorite Designer
New research has revealed the luxury designer brands that are the most loved across America, with Louis Vuitton coming in first place across the states.
- A new study by an online art gallery, SINGULART reveals which luxury brands are most loved across the US.
- Google Search Data from the past four years reveals Louis Vuitton as the US’s favorite.
- Following that, the research looked at the data on a state level finding that Dior was a favorite in 62% of the states.
It was found that, across the U.S., Louis Vuitton had the highest increases in searches, with a total increase of 21,011,700 searches from 2018-2021 across every U.S. state. Following that, the study broke the data down further on a state level and revealed that Dior was hugely popular across America, with 62% of the states searching for the brand the most. Dior saw the biggest increase in searches in California, with an increase of 1,173,500 from 2018 to 2021.
This search figure was closely followed by New York, whose luxury-wear favorite was also found to be Dior and has seen annual searches increase by 832,200 since 2018. Hermes, Chanel, Valentino, Burberry, and Alexander McQueen were also all named as popular designer brands across several U.S. states, with 22% of states having Alexander McQueen as their favorite.
The favorites in each state were revealed as:
|Designer Brand||States searching the most for the brand|
|Dior||California, New York, Florida, Texas, New Jersey, Pennsylvania, Massachusetts, North Carolina, Ohio, Arizona, Connecticut, Wisconsin, Minnesota, Colorado, Kentucky, Oklahoma, Utah, Arkansas, Kansas, Iowa, Rhode Island, New Mexico, New Hampshire, Idaho, West Virginia, Maine, Alaska, North Dakota, South Dakota, Vermont, Wyoming|
|Chanel||Virginia, Washington, Nevada, Oregon, Montana|
|Alexander McQueen||Georgia, Maryland, Michigan, Tennessee, Louisiana, Missouri, Mississippi, Alabama, Indiana, South Carolina, Delaware|
More about this study can be found HERE, including Europe’s favorite brands.
Commenting on the findings, Marion Sailhen, Head Curator at SINGULART says,
“With the ever-increasing popularity of designer goods from the classics of Chanel to the more rebellious styles of Vivienne Westwood we were interested to see which luxury brand has had the most interest from the public over the past few years, especially with the states home to one of the world’s biggest fashion capitals in New York.”