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    Introducing The First Lifestyle Salsa Brand: DREAMS AREN’T THIS GOOD

    Introducing The First Lifestyle Salsa Brand: DREAMS AREN’T THIS GOOD

    New York City-based Pioneer of Craft Salsa Goes National with Fantasy Flavors.

    DREAMS AREN’T THIS GOOD salsa and tortilla chips, already found in select grocery stores throughout the New York City area, is now also available nationwide at


    Inspired by and infused with the sights and sounds of New York City, one-of-a-kind DATG salsa flavors include The OriginalThe Fighter (garlic cilantro), Just Dance (jalapeno pineapple), Now or Never (avocado pepper), and Girls Girls Girls (blueberry coconut).  Focused on flavors, not heat levels, all salsa flavors and tortilla chips are gluten free, vegan and contain no preservatives.

    “Between my upbringing in Southeast Texas and being a student at Louisiana State University (LSU), I started making salsa by mixing Mexican style with a little Cajun spice.  As I experimented with different ingredients and flavors, the salsa was always a huge hit with everyone, and I knew I had something,” said DATG Founder Matt Bennett. “After traveling around the world and experiencing different cultures, I settled in New York City and quickly discovered that the salsa selections on store shelves were limited and lacking in quality.  So, I decided to start making my own salsa again, building a new type of brand in a space that is “stale,” and DREAMS AREN’T THIS GOOD was born.  Our flavors push boundaries with each one being its own experience, and hopefully, people find them as inspiring as we do when creating them.”

    DREAMS AREN’T THIS GOOD is currently available in stores throughout the tri-state area including City Acres Market, Amish Market, Mekelburg’s, Westside Market, Foragers, Hudson Greene Market (NJ), Walter Stewart’s (CT) and more.  For each jar or bag sold, DATG donates $.05 to partner philanthropies including Hunger Free America, MTV Staying Alive Foundation, The Center NYC, The Association of Community Employment Programs for the Homeless (ACE), Girl Up and LIFEbeat.

    Born on the Bayou, perfected in the Big Apple, DREAMS AREN’T THIS GOOD combines flavors of the South with the sounds and styles of the city that never sleeps. DATG offers the freshest clean-label & shelf-stable salsa and tortilla chips on the market, creates content and packaging that connects with consumers, and donates $.05 per jar/bag sold to flavor partners.

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