An In-Depth Look At SMS Marketing

If you are part of a brand or company looking for new ways to promote yourselves, you have a multitude of options and directions to choose from.

One of those methods you need to consider is SMS marketing. It is a newer, yet simple, way to communicate with your customers and audience that has many benefits.

Here are the key things to know about SMS marketing and to know if it is right for you:

The Basics

What Is SMS Marketing?

This marketing method uses SMS, or short message service to promote primarily through text messages on cell phones. It is targeted more towards retaining customers.  The promotions can be used to entice new customers but are more complementary to other means of advertising. Because of the way it works, it is more made as a way to encourage those long-term relationships.

How Does SMS Marketing Work?

These messages are automated with advertisements for services and products sent by companies. In most cases, you will submit your phone number when signing up for certain promotions or for certain deals. These promotions will require you to confirm your consent to receive these communications, and upon acceptance, you will periodically receive various text messages sent by the approved company. SMS marketing can be seen and compared to other mass marketing and communication-based advertising similar to email marketing.

The Benefits

Fast Growth

This type of marketing is good for fast growth for most markets and businesses.  Phones are so widespread nowadays, and can almost be seen as essential. The experts at Messente relay the fact that this creates more opportunities to grow your brand into a global company. Because of this access, it is very easy to connect with a large audience very quickly. Your communication will typically come in the form of shorter messages that get directly to the point because you only have so much room to write out your text. The consumer is able to recognize value almost immediately and can choose whether or not to react to it. This quick communication leads to immediate results to see how effective a particular promotion can be.

Efficient Advertising

SMS marketing is a very efficient form of marketing. The budget you are committing to advertising goes much further in this way because you are not wasting your advertising efforts. This is because you are not paying for ads in the traditional sense that is out in the public trying to reach an audience. Instead, your ads are reaching specific people and are able to continually communicate with those people on a frequent basis. You aren’t hoping someone stumbles across your commercial, newspaper ad, or billboard.  That type of marketing is relying on sheer numbers and hoping the right people are in the right location. Your marketing plan with SMS communication will have the people that have consented and you will be able to cater your ads to them, thus increasing the value of the messages.

Interested Audience

Direct communication through text messages is an effective way to advertise. The reason for the strength of this advertising method is that those that give their consent to advertising communication are people that have committed to your company. This means that people are more open to deals and promotions, and are unlike other forms of media that are frequently looked over for reasons because they are unwanted or unwarranted. These ads are more welcomed with a foot-in-the-door type of advertising where you have said “yes” to these communications and are more likely to say “yes” again to the products or services that are advertised. With this marketing, you are speaking to an already interested audience.

Low Cost

SMS marketing is quite cost-efficient. Unlike traditional ads in the media, this type of marketing does not require you to pay for actors, commercial time or advertisement space. Instead, the costs go to your team that simply sends the information to your consumers and maintains the programs and database for your communication. This allows you to market your brand for longer times, and indefinitely if you choose, while not spending as much time and energy as opposed to the limitations of other forms of advertising that will run only for months or seasons.

SMS marketing is one of a few ways to promote your brand. It creates a more personal way of communication but is just as effective as other options. Its effectiveness also increases as you combine different methods of marketing. Look at all your options and understand all the benefits to maximize the growth of your audience and company.