With 86% of consumers saying they want the ability to move between channels when talking to a brand, a digital transformation plan is now a must-have for business success.
- Organizations are under greater pressure to digitize services quickly at scale to meet rising customer demands and create new revenue channels.
- Consumer demand is driving the focus on digital. Consumers expect seamless, contextualized digital experiences across all channels.
- One of the biggest challenges to digital transformation efforts is integration. 86% of IT leaders report data silos are creating business challenges for their organizations’ digital transformation initiatives.