NFL Fan Loyalty Explored In New National Study
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Will the Denver Broncos’ horrible 2022 season impact the size of their fanbase?
Not likely, according to my team at USDirect’s recent survey. Only 5% of respondents would switch teams after a terrible losing season.
Methodology: USDirect.com surveyed 2,000 NFL fans from across the country, asking them about the level of their loyalty to their team and the reasons behind it.
How Loyal Are NFL Fans?
- 65% of fans have spent more than $100 on team merch in the last year.
- 43% of fans would never switch teams despite cheating.
- 49% of fans watch more than one NFL game per week.
- 29% of the respondents became a fan of the team they support because their favorite player was on the team.
- 73% of the respondents say they would still support their team if they moved cities and watch the team’s games on TV.
- A further 19% would travel to see them play in person.
Most Popular NFL Teams in the Survey
- Dallas Cowboys (167 fans)
- Atlanta Falcons (141 fans)
- Arizona Cardinals (121 fans)
Family vs. Football
The top three events that fans would miss to see their team in person in the Super Bowl:
- 16% would miss a funeral
- 17% would miss a birth
- 23% would miss a marriage
Fan Favorites
The top three favorite players according to respondents:
- Tom Brady
- Patrick Mahomes
- Aaron Rodgers
Find the full report HERE.
