ALOHA Rebrands Health & Wellness
ALOHA is a wellness brand that makes healthy living simple and accessible.
Recently, they announced the reformulation and expansion of its product lines and a complete redesign of the brand, which will improve shop-ability and drive brand differentiation. ALOHA makes powerful plant-based nutrition accessible to consumers and believes these changes will drive better shelf presence and consumer awareness.
The health & wellness movement continues to gain momentum as consumers continue to seek out products free of gluten, soy, dairy, and artificial ingredients. According to Food Business News, the plant-based food and beverage market now exceeds $4.9 billion in the U.S. with sales growing more than 3.5% since last year, outpacing the total food and beverage industry. The addition of new flavors and items to ALOHA’s product lineup include the following:
- Protein Bars: Chocolate Mint, Peanut Butter & Jelly, and Mocha
- Line extension of organic, plant-based, non-GMO protein bars
- Protein Powder: Banana and Mixed Berry
- Line extension of organic, plant-based, non-GMO protein powders
- Teas: Boost, Soothe, Calm, Focus
- Line extension of goal-based teas
The brand is also reformulating its current products to reflect consumer desires and trends in the industry by adding ingredients such as coconut water, plant-based Vitamin D, and Baobab.
“Consumers are looking to include more sustainable products in their diet without sacrificing on nutrition, taste, and convenience. We’re focused on delivering great products that harness the incredible nourishment contained naturally within plants such as organic pea, pumpkin, and hemp protein. Above all, we’re aimed to help consumers live happier and healthier lives,” said Molly Breiner, Head of Marketing at ALOHA. “We’re excited to roll out our new products and the new look as it embodies our vision of the company and the consumers we serve. The rebrand signifies a vital part of our growth strategy as we continue to grow and innovate throughout the remainder of the year.”