How Customer Identification Software Can Protect Your Business
The internet has opened up all kinds of opportunities for businesses, allowing them to grow and develop far more than you’d expect a decade or so ago.
Even smaller businesses have moved online. But there is another group that has benefited from this change.
Cybercriminals, which include hackers and eCommerce fraudsters, have become more prevalent now than ever before. Small and medium-sized businesses are equally at risk as larger ones, and often present easier targets. Online businesses must develop proper cybersecurity to protect both their assets and their customers.
Simple Security Measures
There are basic security measures that every business, and most individuals, should implement when online. It’s common knowledge that passwords are vital for securing data and accounts, but many people still admit to having weak passwords and poor password practices, like reusing passwords for many accounts.
A password manager can ensure that your passwords are more secure and less susceptible to brute force attacks. Also, even if your passwords are breached, a two-factor authentication system can keep your data safe.
Other recommended security measures include using a security plugin for your eCommerce site, rather than blindly trusting in the native security of your platform. Some platforms have a measure of protection, but plugins can fill in any cracks and make sure that it’s robust enough for your purposes. You should also make sure that your policies are worded in a way that’s easy to understand and that doesn’t have loopholes for potential fraudsters to exploit. For example, simply requesting a reason for returns will make it easier for you to recognize suspicious trends.
To protect the financial interests and the reputation of your business, you should also have a system to identify your customers. First of all, if you’ve had issues with a customer before, such as suspected return fraud, you can spot them from a mile off and protect yourself.
Customer identification is also important because it can help your company avoid being involved in any kind of felonious activities. These include money laundering, false identities, and fraud. Even if you’re unwittingly involved in these activities, you may be responsible for fees if you don’t make any efforts to prevent them. You can identify other threats to your business as well, which helps you to create a secure environment for your customers.
You need to identify your customers under “Know Your Customer” (KYC) guidelines, as well as verify their identity. This ensures that your products and services are only available to legally allowed individuals. Again, you may be responsible if your business doesn’t do its due diligence in these matters.
Customer identification software makes it far easier for you to quickly identify and verify potential customers. This way, you can determine who may pose a threat and protect your true customers from any cyberattacks. Remember that they trust you with their data, and any hacks that harm your customers will also harm your reputation. People need to trust that their information is safe with your company, so it’s up to you to protect it.